Mensajes sexistas en la red social TikTok
un análisis bibliométrico de la producción científica
DOI:
https://doi.org/10.18568/cmc.2026.e3139Palavras-chave:
sexismo, TikTok, estudios de género, redes socialesResumo
Las redes sociales han transformado la manera en que las personas construyen sus identidades y relaciones sociales. TikTok, debido a su impacto en la juventud, ha sido objeto de creciente atención académica por su papel en la difusión de discursos sexistas. El objetivo de este trabajo es identificar y sintetizar la evidencia empírica disponible sobre este fenómeno mediante una revisión sistemática de la literatura científica publicada entre 2014 y 2024. Se adopta una metodología mixta de carácter bibliográfico, que integra análisis cuantitativo bibliométrico y análisis cualitativo de contenido. Tras aplicar las directrices PRISMA, se conformó una muestra final de 500 documentos para el análisis bibliométrico, de los cuales 131 abordan de forma central alguna de las cinco categorías temáticas predefinidas y constituyen la submuestra cualitativa. Los resultados revelan un aumento significativo de la producción científica sobre el sexismo en TikTok, especialmente en los ámbitos de la comunicación, la psicología y los estudios de género, así como la necesidad de estrategias educativas y regulatorias frente a la reproducción de estereotipos de género en entornos digitales.
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Copyright (c) 2026 Tamara Jaimez Burgueño, Nazaret Martínez-Heredia, Erika González-García
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