Sexist messages on the social media platform TikTok
a bibliometric analysis of scientific production
DOI:
https://doi.org/10.18568/cmc.2026.e3139Keywords:
sexism, TikTok, gender studies, social mediaAbstract
Social media platforms have transformed the ways in which people construct their identities and social relationships. TikTok, due to its impact on young people, has attracted increasing academic attention because of its role in disseminating sexist discourse. The aim of this study was to identify and synthesize the available empirical evidence on this phenomenon through a systematic review of the scientific literature published between 2014 and 2024. A mixed-methods bibliographic approach was adopted, integrating quantitative bibliometric analysis and qualitative content analysis. Following the application of the PRISMA guidelines, a final sample of 500 documents was selected for the bibliometric analysis, of which 131 addressed at least one of the five predefined thematic categories as a central focus and comprised the qualitative subsample. The results revealed a significant increase in scientific production on sexism in TikTok, particularly within the fields of communication, psychology, and gender studies, as well as highlighting the need for educational and regulatory strategies to address the reproduction of gender stereotypes in digital environments.
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Copyright (c) 2026 Tamara Jaimez Burgueño, Nazaret Martínez-Heredia, Erika González-García
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