Production of visibilities as fabulation potencies

dimensions of the everyday practices of image elaboration and consumption

Abstract

What can you see with so much content to look at? This text outlines some relationships between image fabulation and the contemporary regime of uninterrupted production of visibilities, focusing on transformations in the creation and consumption of representations. Based on theoretical reflection and literature review, it is argued that the indefinite increase in the production of images tends to affect their fabulation power. The argument develops from the definition of the image's fabulating power, as representation and also as an edge open to the imagination, this edge being the space for the creation of a power that acts against: (a) the political control of the image as a way of regulating the production of the visible and its dissemination and (b) the elaboration of a regime of production of visibilities based on the market logic inscribed in the fabulation of the social.