Green cultural diplomacy:

How environmental values are transmitted through art, heritage, and cultural policy?

Resumo

In the context of the global environmental crisis, there is a growing need to rethink the role of culture as a tool for transmitting envi-ronmental values. The relevance of the study is due to the need to integrate environmental issues into the system of international communication, where cultural diplomacy increasingly performs the function of soft power. The aim of the article is to analyze how environmental meanings and values are transmit-ted through art, cultural heritage, and cultural policy within the framework of green cultural diplomacy. The research methodology is based on an interdisci-plinary approach that combines elements of cultural studies, international rela-tions, environmental ethics, and political ecology. The methods of case analy-sis, narrative analysis, and comparative studies were applied. The study revealed that contemporary art, museum practice, and institutional cultural policy are actively involved in the formation of environmental consciousness in society. A number of international practices are analyzed, including the activities of European cultural institutions, United Nations Educational, Scientific, and Cultural Organization programs, and environmentally oriented art projects. Special attention is paid to the Ukrainian context, where environmental issues are gradually being integrated into cultural initiatives and strategies. The con-clusion is made that green cultural diplomacy is a promising tool for intercul-tural dialogue and sustainable development. At the same time, the need for institutional support for eco-cultural projects and avoiding the superficial use of environmental rhetoric in the cultural sphere is emphasized.