Green cultural diplomacy:
How environmental values are transmitted through art, heritage, and cultural policy?
DOI:
https://doi.org/10.18568/cmc.v22i65.3060Palavras-chave:
patrimônio cultural, arte ecológica, consciência ambiental, diplomacia pública, desenvolvimento sustentávelResumo
In the context of the global environmental crisis, there is a growing need to rethink the role of culture as a tool for transmitting envi-ronmental values. The relevance of the study is due to the need to integrate environmental issues into the system of international communication, where cultural diplomacy increasingly performs the function of soft power. The aim of the article is to analyze how environmental meanings and values are transmit-ted through art, cultural heritage, and cultural policy within the framework of green cultural diplomacy. The research methodology is based on an interdisci-plinary approach that combines elements of cultural studies, international rela-tions, environmental ethics, and political ecology. The methods of case analy-sis, narrative analysis, and comparative studies were applied. The study revealed that contemporary art, museum practice, and institutional cultural policy are actively involved in the formation of environmental consciousness in society. A number of international practices are analyzed, including the activities of European cultural institutions, United Nations Educational, Scientific, and Cultural Organization programs, and environmentally oriented art projects. Special attention is paid to the Ukrainian context, where environmental issues are gradually being integrated into cultural initiatives and strategies. The con-clusion is made that green cultural diplomacy is a promising tool for intercul-tural dialogue and sustainable development. At the same time, the need for institutional support for eco-cultural projects and avoiding the superficial use of environmental rhetoric in the cultural sphere is emphasized.
Downloads
Referências
ALFRED, C. Ecological imperialism: the biological expansion of Europe, 900–1900. 2nd ed. Cambridge: Cambridge University Press, 2004.
ARCHITECTURE & PATRIMOINE. Patrimoine en movement. Architecture & Patrimoine, 2022. Available at: https://www.citedelarchitecture.fr/fr/agenda/exposition/patrimoine-en-mouvement. Accessed on: June 15, 2025.
BENNETT, O. Special issue on cultural diplomacy and international cultural relations. International Journal of Cultural Policy, v. 24, n. 6, p. 695, 2018. https://doi.org/10.1080/10286632.2018.1536126
BRITISH COUNCIL. Climate connection. British Council, 2021. Available at: https://www.britishcouncil.org/climate-connection. Accessed on: June 2, 2025.
BURLEIGH, P. A beyond-human biennale. Art Journal, v. 81, n. 4, p. 142-146, 2022. https://doi.org/10.1080/00043249.2022.2133312
CABINET OF MINISTERS OF UKRAINE. National economic strategy 2030. Ukraine: Cabinet of Ministers of Ukraine, 2021. Available at: https://nes2030.org.ua. Accessed on: June 3, 2025.
CABRAL, R.; GEHRE GALVÃO, T. Reimagining the UN 2030 Agenda by connecting the SDG to Culture, Art, and Communication. 2023. Available at: https://revista.pubalaic.org/index.php/alaic/article/view/931/895. Accessed on: May 3, 2025.
CRUZ COSTA ALVES, A. P. Cultural-sensory synesthesia: creating a mythical space-time as a tool for brand expression. Comunicação, Mídia e Consumo, v. 22, n. 64, p. 349-367, 2025. https://doi.org/10.18568/cmc.v22i64.2975
DELOUGHREY, E. Postcolonial ecologies: literatures of the environment. New York: Oxford University Press, 2011. Available at: https://english.ucla.edu/faculty/deloughrey/DeLoughrey%20Handley%20Introduction%20in%20Postcolonial%20Ecologies.pdf. Accessed on: Nov. 27, 2025.
DOESER, J.; NISBETT, M. The art of soft power: a study of cultural diplomacy at the UN Office in Geneva. London: King’s College London, 2018.
ELIASSON, O. Ice Watch. 2014. Available at: https://olafureliasson.net/icewatchcopenhagen/. Accessed on: May 13, 2025.
EUROPEAN COMMISSION. The European Green Deal. Europe: European Commission, 2019. Available at: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=COM%3A2019%3A640%3AFIN. Accessed on: June 25, 2025.
EUROPEAN COMMISSION. Creative Europe program. Europe: European Commission, 2023. Available at: https://culture.ec.europa.eu/creative-europe. Accessed on: June 14, 2025.
EUROPEAN UNION. New European Bauhaus. Europe: European Union, 2021. Available at: https://new-european-bauhaus.europa.eu. Accessed on: May 11, 2025.
FAUCHER, C.; ZHU, B. Towards a sustainable cultural diplomacy. International Journal of Cultural Policy, p. 1-16, 2025. https://doi.org/10.1080/10286632.2025.2470826
FREIRE, P. Pedagogy of the oppressed. New York: Continuum, 2005.
FRENCH INSTITUTE. Nouveaux commanditaires. French Institute, 2023. Available at: https://www.institutfrancais.com. Accessed on: May 18, 2025.
GAMA, M.; COSTA, P. Do projeto “Cultura no Pós-Centro 2030” à “Estratégia Regional Cultura 2030”. In: ENECULT, 17., 2021, Salvador. Anais [...]. 2021. Available at: https://www.enecult.ufba.br/modulos/submissao/Upload-568/132184.pdf. Accessed on: June 8, 2025.
GATE 27. Creative craft collaboration. Gate 27, 2023. Available at: https://gate-27.com/en/creative-craft-collaboration/. Accessed on: June 29, 2025.
GERMAN ARCHAEOLOGICAL INSTITUTE. Research for dialogue between cultures, cooperation worldwide and the preservation of cultural heritage. German Archaeological Institute, 2025. Available at: https://www.dainst.org/en/. Accessed on: May 11, 2025.
GOETHE-INSTITUT. New Nature Project. Goethe-Institut, 2022. Available at: https://www.goethe.de/ins/ca/en/kul/met/nat.html. Accessed on: May 27, 2025.
GOMES, A. Lessons from the margin: indigenous peace ecology. Organicom, v. 15, n. 28, p. 149-166, 2018. Available at: https://revistas.usp.br/organicom/article/view/150579/147389. Accessed on: June 26, 2025.
GRAHAM, H.; TIFFIN, H. Postcolonial ecocriticism: literature, animals, environment. Forum for Modern Language Studies, v. 52, n. 1, p. 116-117, 2016. https://doi.org/10.1093/fmls/cqv104
GREEN TRANSFORMATION OF UKRAINE. How will EU green diplomacy develop? Green Transformation of Ukraine, 2024. Available at: https://greentransform.org.ua/yak-bude-rozvyvatysya-zelena-dyplomatiya-yes/?print-posts=pdf. Accessed on: April 30, 2025.
HARRISON, R.; DESILVEY, C.; HOLTORF, C.; MACDONALD, S.; BARTOLINI, N.; BREITHOFF, E.; FREDHEIM, H.; LYONS, A.; MAY, S.; MORGAN, J.; PENROSE, S. Heritage futures: comparative approaches to natural and cultural heritage practices. London: UCL Press, 2020.
INTERGOVERNMENTAL PANEL ON CLIMATE CHANGE (IPCC). Global Warming of 1.5°C. IPCC, 2018. Available at: https://www.ipcc.ch/sr15/. Accessed on: May 27, 2025.
JONES, S.; YARROW, T. Crafting authenticity: an ethnography of conservation practice. Journal of Material Culture, v. 18, n. 1, p. 3-26, 2013. https://doi.org/10.1177/1359183512474383
KASTNER, J.; LIPPARD, L. R.; MAATHAI, W.; SINCLAIR, C. Land, art: a cultural ecology handbook. Burlington: RSA, 2006.
KRISHNAN, V. S. Green diplomacy: a way to achieve SDG-17. In: DUTTA, V.; GHOSH, P. (Org.). Sustainability: science, policy, and practice in India. Sustainable development goals series. Cham: Springer, 2024. p. 225-234. https://doi.org/10.1007/978-3-031-50132-6_16
KRYVOVYAZYUK, I.; BRITCHENKO, I.; LIPYCH, L.; KRAVCHUK, P.; GALAZIUK, N.; BURBAN, O. Impact of global risks on economic downturn in countries worldwide: analysis of the causes of the situation and opportunities for growth recovery. Ikonomicheski Izsledvania, v. 34, n. 6, p. 66-86, 2025. https://doi.org/10.2139/ssrn.5314126
LANE, P. French scientific and cultural diplomacy. Liverpool: Liverpool University Press, 2013. https://doi.org/10.2307/j.ctt5vjg4z
MAZZOLENI, I.; SCARDI, G.; INVERNIZZI, S. FIRE: renewal, rituals, power. 2024. Available at: https://nahr.it/2024-Workshop. Accessed on: June 10, 2025.
MULSKA, O.; VASYLTSIV, T.; SHUSHKOVA, Y.; KLOBA, L.; PARFENYUK, Y. Assessment of the population’s social resilience environment: the case of the Carpathian region of Ukraine. Problems and Perspectives in Management, v. 20, n. 1, p. 407-421, 2022. http://dx.doi.org/10.21511/ppm.20(1).2022.33
NISBETT, M. Who holds the power in soft power? Arts & International Affairs, v. 1, n. 1, p. 110-148, 2016. https://doi.org/10.18278/aia.1.1.7
NYE, J. S. Soft power: the means to success in world politics. New York: Public Affairs, 2004.
ORR, S. A.; RICHARDS, J.; FATORIĆ, S. Climate change and cultural heritage: a systematic literature review. The Historic Environment: Policy & Practice, v. 12, n. 3-4, p. 434-477, 2021. https://doi.org/10.1080/17567505.2021.1957264
OSTAPENKO, I.; ZADYKHAYLO, D.; LYSEIUK, A.; TUNITSKA, Y.; SIEROVA, L. Global practices and experiences in developing a green economy amid financial crises. Grassroots Journal of Natural Resources, v. 7, n. 3, p. 244-270, 2024. https://doi.org/10.33002/nr2581.6853.070314
POTAPCHUK, H. On the issue of determining the subjective composition of environmental constitutionalism. Legal Horizons, v. 15, n. 1-4, p. 55-68, 2023. https://doi.org/10.54477/LH.25192353.2022.1-4.pp.55-68
RUDENKO, I. Performances, creative installations, lectures and concerts. How GogolFest was held in Dnipro. 2021. Available at: https://suspilne.media/dnipro/169019-performansi-kreativni-instalacii-lekcii-ta-koncerti-ak-projsov-gogolfest-u-dnipri/. Accessed on: May 13, 2025.
RÜSSBERG, A. Culture and the environment: a Nordic perspective. Helsinki: Nordic Culture Point, 2020.
SITKA CENTER. About Sitka Center. Sitka Center, 2023. Available at: https://sitkacenter.org/about/. Accessed on: June 9, 2025.
SOINI, K.; BIRKELAND, I. Exploring the scientific discourse on cultural sustainability. Geoforum, v. 51, p. 213-223, 2014. https://doi.org/10.1016/j.geoforum.2013.12.001
STEAD, C. A climate for change: what to expect from the Nordic Pavilion. Frieze, 2019. Available at: https://www.frieze.com/article/climate-change-what-expect-nordic-pavilion?utm_source. Accessed on: May 11, 2025.
SWEDISH NATIONAL HERITAGE BOARD. Events, seminars and cultural experiences. Swedish National Heritage Board, 2024. Available at: https://www.raa.se/in-english/events-seminars-and-cultural-experiences/. Accessed on: April 28, 2025.
UAL. Art for the Environment Residency Programme. UAL, 2024. Available at: https://www.sustainable-fashion.com/art-for-the-environment-residency. Accessed on: May 30, 2025.
UNITED NATIONS EDUCATIONAL, SCIENTIFIC AND CULTURAL ORGANIZATION (UNESCO). World Heritage and Sustainable Tourism Programme. UNESCO, 2012. Available at: https://whc.unesco.org/uploads/activities/documents/activity-669-7.pdf. Accessed on: June 17, 2025.
UNITED NATIONS EDUCATIONAL, SCIENTIFIC AND CULTURAL ORGANIZATION (UNESCO). Cutting Edge | Culture: the ultimate renewable resource to tackle climate change. UNESCO, 2023. Available at: https://www.unesco.org/en/articles/cutting-edge-culture-ultimate-renewable-resource-tackle-climate-change. Accessed on: June 24, 2025.
VASILENKO, A. Lithuania’s climate change opera wins main award at Venice Biennale. 2019. Available at: https://www.lrt.lt/en/news-in-english/19/1058602/lithuania-s-climate-change-opera-wins-main-award-at-venice-biennale?utm_sourc. Accessed on: May 5, 2025.
WEARING, S.; MCDONALD, M.; ANKOR, J.; SCHWEINSBERG, S. The nature of aesthetics: how consumer culture has changed our national parks. Tourism Review International, v. 19, n. 4, p. 225-233, 2015.
WINTER, T. Geocultural diplomacy. International Journal of Cultural Policy, v. 28, n. 4, p. 385-399, 2021. https://doi.org/10.1080/10286632.2021.1967943
ZHAO, C. The construction of the derivative value of heritage tourism on the basis of symbolic consumption. E3S Web of Conferences, v. 251, 01090, 2021. https://doi.org/10.1051/e3sconf/202125101090
